CCHB is principally an investment holding company with three (3) wholly owned subsidiaries. The Group’s principal activities comprise design, development, manufacture, sales, marketing of customised, value-added and industry-standard cables, connectors and related products for the broadband satellite communication solutions, digital audio entertainment equipment, computers and disk drives industries; and system-assembly/sub-assembly of electronic components.

The Group’s Interconnects can be broadly classified into the following three product categories:

· Value-Added Products/Services;
· Customised Products; and
· ISP

The Group is able to design, develop, and manufacture interconnect components in all three product categories. The Group’s main focus is on its role as the provider of niche engineering services such as value-added products and services and customised products. However, the Group also manufactures ISP as it allows the Group to obtain immediate market access and create brand awareness.

Value-added products/services refers to performance enhancements of off-the-shelf or ISPs in consultation with its customers. The Group’s range of value-added products for its customers contain one or all of the following:-

(a) enhanced or additional features
(b) a different form factor
(c) increased performance
(d) improvement in quality

Demand for value-added products and services stems from the problem faced by OEMs these day in that many of their end-product designs rarely utilise off-the-shelf ISP cables, sockets or connectors because they no longer fit or perform to the end-product design needs. Some industry leaders with vast resources have solved this problem by contracting cable and connector manufacturers to specifically custom-design an interconnect product for their application. Since this is cost prohibitive for the majority of businesses, companies obtain a specialist interconnect supplier to modify an off-the-shelf ISP to suit their specific needs. The CCHB Group offers a specialist service that provides a total engineering solution from problem identification to redesigning and manufacturing. The R&D team will work closely with the customers to understand and specify their requirements. The team will then draw a solution for the customers interconnection needs, which will then be transferred to the production floor. The Group has developed and added over 20 different cable and connector value-added ISPs to its range.

The main benefit of manufacturing ISPs is that it allows the Group to achieve brand awareness and ensure market demand. The Group has an R&D team located in the US which allows the Group immediate access to the Standardisation Committees and their respective members.

Currently, CCHB Group manufactures several ISP products such as parallel ATA (“PATA”), Ultra ATA, USB, RF cables, BNC connectors, Centronic connectors, and is ready for the commercial production of the SATA cable product. The ATA and SATA products utilise the Group’s automation technology as described in Section 4.2.4 that ensures low cost and consistent high quality. CCHB’s PATA and Ultra ATA cables have received wide market acceptance from major hard disk drive manufacturers such as Western Digital and Gateway. Demand for the Ultra ATA cables, however, will gradually phase out as the interface is now transitioning into SATA while the PATA product will continue to be utilised in digital I/O products.